More Advanced Performance Marketing Topics
More Advanced Performance Marketing Topics
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Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a method to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more secure alternative that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals more possession over the data they send out, and makes it simpler to comply with different data regulations. It's also a whole lot less at risk to scams, as it's harder for deceptive stars to control the system by altering the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make more enlightened advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular information that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for companies looking for to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it gets to third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems significantly alter exactly how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie data and will certainly not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.
In addition, server-side monitoring allows you to catch customer data directly by yourself web servers. This removes reliance on 3rd parties, which can be prone to performance marketing software violations and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your site's web server what occasions to tape. This information is then sent out to analytics devices like Google Analytics and Facebook Company. It's likewise used to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your web page to accumulate information from users.
4. Easier to apply
Server-side monitoring is an information collection procedure that occurs on the website's own server, bypassing web internet browser constraints. This implies that information accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data management and gives organizations much more control over transmission, making it typically more trustworthy. Because of this, it's much less susceptible to information obstacles brought on by points like a busted connection or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the web server. This enables you to have more accurate information and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.